I’m Phil Alderson – a dad, dancer, entrepreneur and model who became a breast cancer survivor. In 2016, while play‑fighting with my daughter Evie, I felt a small pea‑sized lump behind my left nipple. Within two weeks doctors suspected I had breast cancer and eight days later it was confirmed. Thanks to the speed of the NHS I had a mastectomy a month later and didn’t require chemotherapy or radiotherapy. The experience taught me to listen to my body and reinforced that early diagnosis saves lives.

My unusual diagnosis spring‑boarded me into a world of new experiences. By saying “yes” more often, I started modelling for national household names, danced a rhumba in front of a world champion judge and began writing a book about stepping out of your comfort zone.

Advocacy & Campaigns

Since my recovery I have dedicated my life to raising awareness of male breast cancer. During Breast Cancer Awareness Month I created the “Check Your Pecs” campaign – walking the streets of Liverpool with a cardboard sign to encourage men to examine their chests. The video of this street performance went viral, reaching nearly 30,000 viewers. Press coverage praised the campaign for breaking stereotypes and shining light on an often overlooked disease.

I also helped with the “Skip Your Coffee” appeal, urging people to donate the price of their daily coffee to the Fighting to be Heard Foundation. The appeal raised over £2,000 for people living with secondary breast cancer. Fundraising has become a central part of my advocacy; I love partnering with charities to support those who are overlooked.

My advocacy also extends to volunteering. I’m proud to support organisations like Breast Cancer Now, Macmillan, Future Dreams and The Samaritans. I regularly speak at events to share my story and help others feel less alone.

Someone’s Survival Guide

In 2023 I compiled and authored Someone’s Survival Guide, a book featuring stories, insights and advice from breast cancer survivors around the world. A press release announced that the book would be launched at Future Dreams House in London and distributed in 13 countries. The book brings together diverse voices and highlights the resilience of our community. All profits from UK sales are donated to Future Dreams to fund secondary breast cancer research, and the first months of sales raised over £1,000.

Through this project I aim to provide practical tips and inspiration for anyone navigating a cancer diagnosis. The book’s launch event in January 2024 featured guest Dr. Liz O’Ridan and contributors from the breast cancer community, emphasizing the power of collaboration and shared experience.

Modelling & Media

After my diagnosis I unexpectedly entered the world of modelling. What began with hesitation quickly turned into campaigns for well‑known brands, allowing me to challenge stereotypes of masculinity and body image. I’ve also appeared on podcasts, news outlets and at conferences to talk about male breast cancer and the importance of self‑advocacy. These platforms allow me to reach men who might not see themselves reflected in typical pink‑ribbon messaging.

Phil modelling—defying stereotypes and showing that survivors come in all shapes and genders.

Connect & Get Involved

Advocacy is a team effort. Here’s how you can join me:

  • Follow me on social media: I share candid stories, memes and behind‑the‑scenes videos of my advocacy work on Instagram as @philaldo.
  • Buy or gift a copy of Someone’s Survival Guide: Every UK sale helps fund Future Dreams and research into secondary breast cancer.
    Link to book website
  • Support the charities I volunteer with: Donate, volunteer or raise awareness for organisations like Breast Cancer Now, Macmillan, Future Dreams and The Samaritans.
  • Share your story: Whether you’re a patient, survivor or supporter, telling your story can break down stigma and help others feel less alone.

Together we can build a world where men and women alike are empowered to recognise breast cancer early, seek support and live extraordinary lives beyond diagnosis.